Through Movacy by Zitec, SAMEDAY, accelerated its growth from a regional courier to a hyperscale logistics leader.

KEY RESULTS:

800,000+ parcels delivered in a day during peak season

Over 7,000 easybox lockers across three countries

3 million downloads of SAMEDAY’s mobile app

1,000+ PUDO locations (RO, HU & BG)

The Overview

SAMEDAY’s transformation from a local courier into a major logistics player is a story of innovation, strategic partnerships and digital advancement. Since 2017, Zitec — a leading Romanian nearshoring software engineering partner with solid expertise in developing complex digital products and integrating cutting-edge technologies — has been instrumental in this journey. By developing custom software and mobile apps, Zitec has supported SAMEDAY’s rapid growth. Today, SAMEDAY operates in three countries, handles over 800,000 parcels on peak days, and continues to set new benchmarks in the logistics industry.

In 2024, leveraging the ecosystem designed for SAMEDAY and the logistics insights gained through this partnership, Zitec launched Movacy: a stand-alone software suite designed to help postal services, courier companies and logistics providers innovate and scale through a comprehensive, all-in-one solution.

As eCommerce continues to grow, the logistics industry is under pressure to provide faster, more reliable, customer-focused services. SAMEDAY knew that meeting these demands required a bold and transformative approach that would help them. Founded in the year 2007, SAMEDAY has marked several key milestones in its development as it scaled to meet the dynamic needs of the market:

• Scale parcel delivery capabilities for peak demands
• Optimize operations
• Improve customer experience through innovative delivery solutions

"Our vision was to become the largest and the most innovative courier company in South-Eastern Europe, and this was only possible through technology."

Dragoș Bărbulescu, CTO of SAMEDAY

The Market

In Europe, the courier market is mature but fiercely competitive. Global giants like DHL and FedEx compete with regional leaders like DPD, alongside disruptors like Amazon’s in-house logistics network. Advanced technologies, like AI and analytics, are driving efficiency, from demand forecasting to optimized delivery routes.

Sustainability is another critical factor. From electric fleets to carbon-neutral shipping, companies must align with regulations and consumer expectations. Cross-border logistics, while simplified by the EU’s single market, still face complexities in regulations and customs, creating opportunities for innovative solutions.

The Challenges

SAMEDAY’s journey to becoming a leader in logistics in the region was not without hurdles. Here’s why:

• During peak periods like Black Friday, the company’s infrastructure struggled to handle traffic surges, risking delays and potential downtime. 

• Expansion across three countries added further complexity, which required solutions tailored to diverse customer needs and cross-border logistics.

• Before the collaboration with Zitec, they were lacking modern delivery options, such as same-day or scheduled deliveries, real-time parcel tracking, as well as solid OOH network

• With its growing digital footprint, safeguarding sensitive data while ensuring compliance with industry security standards became critical

• Operational inefficiencies, such as manual workflows and delays in driver-dispatcher communication, slowed delivery processes and impacted customer satisfaction

• Timely and safe delivery of parcels (e.g. avoiding parcel damage, incomplete deliveries, and manual workflows) was proving to be a hurdle impacting customer experience and operational costs

The Solutions 

Core parcel delivery management system

To support rapid growth and increasing operational complexity, together with SAMEDAY, Zitec developed a powerful parcel delivery management solution, with the goal of streamlining every step of the parcel delivery process, driving business efficiency and contributing to SAMEDAY’s hyperscale ambitions. We're talking about Movacy Parcel Engine.

At the heart of the solution was real-time visibility and control over parcel operations. Movacy Parcel Engine, a product designed for logistics optimization, enabled SAMEDAY to manage everything from pickup to delivery through a single interface, improving decision-making and response times. The system has the ability to be configured to individual business needs. Optimisation of routes and workflows significantly reduced delivery times and operational costs, while advanced tracking features improved customer satisfaction and reduced support requests.

The solution also brought flexibility through configurable pricing plans, with features such as automated invoicing and SAP integration included. Integration with financial tools like SAP enhanced the ability to manage the company's account more efficiently. Users can easily add new modules or features as the business grows. Automation helps save both time and operational costs.
Key modules such as warehouse management and microzone-based delivery assignment have enabled smarter resource allocation and reduced manual overhead. The warehouse management module helps sort parcels more efficiently. With the Android apps for couriers and warehouse staff, field operations became easier, faster, and more accurate. The system also helps users find the most efficient delivery routes.

By digitizing and automating core logistics workflows, Movacy Parcel Engine empowered SAMEDAY to scale efficiently, improve service quality, and maintain full control over its growing network of deliveries, couriers, and partners. The platform now serves as the central place for managing deliveries and operations.

Out-of-home (OOH) deliveries reimagined

Key components of the out-of-home (OOH) delivery ecosystem include the locker infrastructure and PUDO (Pick-Up Drop-Off) points, which facilitate convenient parcel collection and returns at various locations. This system streamlines interactions between three key players:

• Customers – who collect or drop off parcels efficiently.
• Couriers – who deliver and pick up parcels from PUDO points.
• Service Agents – who manage and oversee transactions via an integrated interface.

Concretely, with Movacy SAMEDAY  designed and manages a comprehensive lockers network, expanding its delivery options and catering to customer preferences for flexible, self-service pickups. Thanks to this solution, SAMEDAY has already deployed more than 7,000 lockers across three countries increasing delivery success rates and cutting down on failed attempts.

• The system provides real-time locker availability, helping couriers optimize routes and making deliveries faster and more efficient.
• With real-time tracking, service agents can optimize parcel distribution, prevent locker congestion, and balance workloads among couriers. 
• Customers benefit from instant updates about their parcel’s status, including when it has been delivered and which easybox locker it’s stored in.

By tapping into OOH solutions, SAMEDAY succeeded in streamlining logistics, making sending and receiving parcels more convenient, all the while improving return processes and giving customers a hassle-free and more reliable experience. 
For further information about the OOH solution, please refer to our detailed guide. Alternatively, you can contact our support team to learn more about accessing OOH services or to get personalized assistance.

A user-friendly mobile app

With Movacy MyParcel SAMEDAY is now better able to meet modern consumer expectations. The app puts users in complete control of their parcels, every step of the way. From tracking deliveries and managing addresses to making payments and scheduling pickups, it offers a seamless, user-friendly experience tailored to individual needs. Available on both the Google Play Store and Apple App Store, it’s the ultimate tool for staying connected to your deliveries—anytime, anywhere.

From a user perspective, the app’s features, including real-time parcel tracking, a user-friendly interface, and flexible delivery scheduling, are all state-of-the-art. With custom branding and over 3 million downloads, the app became a key tool in boosting customer satisfaction.

"Our rich history together played an instrumental role in swiftly crafting tailored solutions for the SAMEDAY mobile app. With a deep understanding of SAMEDAY's operational landscape and a keen focus on the needs of both the company and its valued customers, we embarked on a journey to transform parcel delivery."

Iulian Oprea, Tech Strategy & Consulting Director, Zitec

"Our partnership with Zitec has truly been a journey of innovation for our customers. The launch of the SAMEDAY mobile App represents a significant milestone in redefining how our customers engage with their parcel deliveries. This app doesn't just provide information; it's a flexible and empowering tool that places everything our customers need right at their fingertips. From live tracking that offers unparalleled visibility into their parcels' journeys to the convenience of redirecting or rescheduling deliveries, the app brings unprecedented control to our recipients."

Dragoș Bărbulescu, CTO of SAMEDAY

So far, SAMEDAY expanded its footprint across three countries and strengthened its market position as a trusted and reliable partner.The company achieved great results, including the addition of new features and services that contributed to its impact and regular performance improvements and fuelled by Movacy.

"The synergy we’ve built with Zitec through Movacy has significantly contributed to SAMEDAY’s performance, and technology  has been a key part of our success and growth. Zitec has gained valuable expertise in this field, which it aims to leverage in opening new opportunities for logistics companies in the region looking to adopt modern solutions to meet market demands."

Lucian Băltaru, CEO of SAMEDAY

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